How to Promote Online Bookings for Water Cartage Companies

There are a myriad of marketing tools at your fingertips to promote your company. In this article, we discuss how you can harness the power of these tools to promote online bookings, and reduce your time taking phone calls.

QR Code on Trucks

Your trucks/cars are like one big moving billboard promoting your business. When getting your vehicle signage done, be sure to include a QR Code for customers to scan to book online if they see you on the roads. Already spent the money on vehicle signage? Get your QR Code printed onto a decal to stick on your truck.

Website

Ensure your Online Booking link is prominent on your website, so customers know where to go. Include it as a main “Call to Action” button in the navigation and throughout the content on your website.

Add a Book Now button to your Socials

All the big social channels allow you to add a Book Now button to your social media account, including Facebook, Instagram and your Google listing. Quick to set-up, and super effective!

Promotional Items

It's no secret that customers love freebies! So if you're handing out some free gear to your customers or any promotional material like fridge magnets, stubbie coolers, waterbottles etc. make sure to include your online booking link. Strapped for space? Add a QR Code instead.

SMS / Email Signatures

This one is sometimes forgotten but can be so crucial. Be sure to add your online booking link to any SMS or Email Signatures you have set up, to direct your customers there and promote online bookings.

Email Campaigns

Email campaigns are an effective tool for staying in the back of customers' minds in between tank fills (especially before a predicted dry period!) If you send out email campaigns to your customers, be sure to put the link to book online front and center.
If you’re using Tankly, we also make it easier by including a button for customers to “Rebook” in the email they receive when their booking is completed.

Phone Voicemail Greeting

We know that there are always going to be customers who prefer to call up to make a booking. However, when you want to clock off and spend some quality time with the family, set up your voicemail greeting to let customers know where they can book online. You can also have an SMS template that you send to customers with your Book Online link to use when needed.

Facebook Messenger - Automatic Replies

The ‘Automated Response’ feature on Facebook Messenger is a great tool if you’re getting lots of customers messaging you on Facebook about availability. Take it to the next level by adding your online booking link to your automated response. You may find that there are a lot less messages you have to read and respond to if customers click the link to Book Online.

Conclusion

As you can see, there are loads of ways you can promote online bookings for your business. If you want to start taking online bookings for your company, have a chat with the Tankly team today.